Brand Loyalty is a Lot Like Dating

I think of brand loyalty like I think of someone I'm dating.  Depending on what the brand has to offer me, I'll either casually date it, while still testing the waters, or I'll decide its worth more and decide to enter into a committed relationship.  And just like any relationship, when your eyes start to wander, that loyalty is tested, and once you cheat, that relationship is over.

The book talks about defying your established brand loyalty as a kind of "promiscuity", which I 100%  agree with.
I think we can all agree that we have a few specific brands that we consistently buy from, and we will not, ever, buy their competitors products.  Why? Because that would be cheating.

We are loyal to certain brands for a reasons, whether it be their amazing quality, or just because over the years they've made their way into our hearts.  Either way, I think brand loyalty is one of the most important relationships a company can form with their consumers.

We don't only buy these brands out of habit, but because we love them.  It is a conscious decision, in which we as consumers cannot and will not be persuaded otherwise.

I, being the crazy shopper that I am, actually have very few brands that I am completely loyal too.  For me, a brand has to offer me something that no other can, in order for me to be in a "committed" relationship.  It must enhance my life.  I have found so many amazing products from all different brands  that for many types of products, I don't have brand loyalty because there are so many great things being offered.

However, when it comes to my handbags, my workout apparel, and my intimates, I am hands down the most loyal consumer out there.  For my bags, I will only carry Michael Kors because of their amazing quality, style, and the brand personality it affilaites with..  For my workout clothes, it is Lululemon, no matter what.  You cannot beat their variety and the look of their brand.  And for my intimates, it is hands down Victorias Secret, and there is simply no reason needed.

Just like everyone else who has their brands they are loyal to, I am sticking to mine, and always will... unless, just like when dating, something much better comes along ;)