Brand Relationships

In the article we read in class "Consumers and Their Brands", there was a table discussing the different types of brand relationships we as consumers have.  Here are some of mine!

Arranged Marriages: When I'm staying at home with my family in the summers, I use tons of bounty products because that is what my mom buys for the household so it has become an nonvoluntary union.

Buddies: My household cleaning brands, I am a big fan of everything Lysol!

Marriages of Convenience: I use a lot of elf makeup products, such as eyeshadows because they are very similar to high end brands at a much cheaper price.

Committed partnerships: I am absolutely in love with dove soap.  It is the only thing I will ever wash my face with, and I would never switch to another brand, no matter how much cheaper it may ever be.

Rebounds: After going through a breakup, I will no longer buy frozen chicken in large amounts, like those big bags of chicken breast you buy at costco.  It is just something that bothers me now, so I would rather buy a few fresh chicken breasts.

Dependencies:  Michael Kors!!  I really feel like this brand is irreplaceable in my life!

Flings:  I have flings with my makeup and shampoos a lot.  I like to try new things and see what other brands have to offer.

Secret Affairs: I am a big tea person, anytime I need something hot to drink, I go for a green tea.  So when I occasionally order a skinny mocha from Starbucks, I feel like I'm betraying my herbal teas!