A main topic that has been discussed all through out this semester in our Consumer Behavior class is the question of why people consume. It is something, prior to this, I had not given very much thought, about either others or myself. And actually until just the other day, I still didn't realize why I did what I did.
After reflecting, I have found that I consume.... because it makes me happy. I genuinely get excited about making purchases and it makes me feel good about myself. I would definitely say that I have a shopping problem, and I don't mean that in any sort of joking way. I would say I am actually addicted to the feeling I get when I make purchases. There is something intoxicating about buying something that you desire, and it then becoming your own, apart of your identity.
I think the most addicting part of consumption is the power that you hold as the consumer. You get to choose what you buy, your in complete control. I love that my purchases are an expansion of my own identity and a lot of times put a tangible aspect to the intangible idea of personality. Not many other things in life can do that.
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